Digital Marketing
This comprehensive course covers all facets of online marketing strategy, including content creation, social media growth, email campaigns, and performance tracking. You will learn to execute cohesive digital strategies, earning a certification that demonstrates your readiness for any marketing team.
The Certificate course for you!
Performance marketing: Google Ads, Meta Ads, and targeting.
Organic growth: SEO, content strategy, and social media.
Analytics & dashboards: GA4, UTMs, funnels, and ROI reporting.
What Will You Learn?
Market & persona research, value propositions, and full-funnel strategy mapping.
Search engine marketing: Keyword research, match types, quality score, and bidding.
SEO essentials: On-page, technical, link building, and content calendars that rank.
Analytics: GA4 events, UTMs, attribution, dashboards, and reporting best practices.
Course Curriculum
- Introduction To Digital Marketing 0:02 Min
- Introduction 0:15 Min
- Market Research Introduction 0:02 Min
- Product Details 0:02 Min
- Target Audience Persona 0:03 Min
- Market Research 0:15 Min
- Search Engine Optimization 0:06 Min
- Keyword Research 0:13 Min
- Create SEO-Friendly Content 0:04 Min
- Search Engine Optimization (SEO) 0:15 Min
- Content Marketing Explained 0:02 Min
- Choose Your Objective 0:01 Min
- Find Content Ideas 0:01 Min
- Content Format Explained 0:01 Min
- Text Content 0:02 Min
- Image Content 0:02 Min
- Video Content 0:02 Min
- Content Marketing Guidelines 0:02 Min
- Measure Results 0:03 Min
- Content Marketing 0:15 Min
- What Is Copywriting? 0:01 Min
- Headlines 0:01 Min
- Call-To-Action 0:02 Min
- How To Call-To-Action 0:01 Min
- Copywriting 0:15 Min
- Set Up Your Google Ads Account 0:01 Min
- Campaign URL Options 0:02 Min
- Location Targeting 0:03 Min
- Budget 0:03 Min
- Bidding 0:03 Min
- Set Up Your Ad Group 0:01 Min
- Successful Text Ads Principles 0:03 Min
- Conversion Tracking 0:03 Min
- Google Ads 0:15 Min
- Instagram Marketing Explained 0:03 Min
- Instagram Marketing 0:15 Min
- YouTube Marketing Explained 0:05 Min
- YouTube Marketing 0:15 Min
- AI-Powered Market Research & Personas 0:05 Min
- AI for SEO: Keywords, Clusters & SEO Briefs 0:05 Min
- AI-Assisted Ads: Google, Facebook & Instagram 0:06 Min
- AI for Analytics: GA4 Insights, Funnels & Reports 0:04 Min
- Digital Marketing with AI 0:15 Min
Learn With GreyLearn
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Run effective ads: Google + Meta setup, targeting, budgets, and A/B tests.
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Convert traffic: Persuasive landing pages, CRO tactics, and email automations.
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Prove impact: GA4 tracking, UTM hygiene, simple dashboards, and better decisions.
What Learners Say
HSADIKA BEGUM
The roadmap made my campaigns calm and predictable search and social budgets now support the same goal i match keywords and intent so traffic converts
Devanshu Yeole
The plan keeps brand voice steady across channels i collect feedback and fold it into the next sprint the checklist stops me from skipping key
Anjali Jadhav
Seo steps felt practical with research and clean on page work weekly reviews turn data into decisions and actions i map journeys from first touch
Pratyush Khare
Micro copy improves clicks because it sets expectations i segment lists and send helpful messages not spam i collect feedback and fold it into the
Raksha A
The team aligns on one metric for each campaign the workflow balances speed with thoughtful checks i test ad creatives and keep only what truly
Supriya Mahesh
The planner protects time for content and analysis i set budgets track cost and scale with calm judgment the plan keeps brand voice steady across
Frequently Asked Questions
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